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HOW TO PRICE YOUR PHOTOGRAPHY - 
THE COMPLETE GUIDE

Table of Contents

Setting the right prices and choosing the appropriate pricing model are vital to running a successful photography business. This guide will help you work out exactly what to charge as a photographer and how to choose the perfect pricing model and strategy for YOU.

If most of the following points apply to you, that’s your sign that you’re working with the wrong prices, the wrong pricing model or a mixture of both.

- You’re uncomfortable talking/thinking about your photography pricing
- You’re experiencing a lot of ‘ghosting’ after pricing info is given to your potential photography clients
- Less than 2% of your photography website visitors are getting in touch (even though you have a good website)
- Clients struggle to choose what they want to purchase after their photography session
- You’re often disappointed with what your photography clients spend
- Clients regularly ask to make changes to your photography offerings

We'll go through the various pricing models available to photographers, explore the vital steps of calculating your Cost of Doing Business (CODB) and the minimum average spend required for your services. I’ll guide you through the process of positioning your photography business in your marketplace and applying this knowledge to select the most suitable pricing model for your specific situation.

So, let's dive in and learn how to tailor your pricing strategy for success in the ever-evolving photography business world.

1. Finding Your Price Position in the Photography Marketplace

So let's start with your photography price positioning. Where should your photography business be positioned in terms of price in your area? Now, I am not one of these trainers who is going to pretend that all pricing models and all pricing works for all areas. There are differences. There are cultural differences. There are national differences. There are neighborhood differences. I’m absolutely owning that and so should you. Nothing works for everyone.

Let’s look at the different photography price points and factors to consider.
An image titled - find your price position in the marketplace

Factors Influencing Your Price Position as a Photographer

1. Your Experience and Expertise as a Professional Photographer

Your photography pricing should be solidly grounded in your expertise and experience. Positioning yourself as a luxury photographer demands a strong foundation in business, marketing and photography. Going in at the highest end as a premium priced photographer, maybe the most expensive photographer in your area, when you don't have the business and the photography experience to back that up is a disaster. No one should be doing that. But you can certainly work up to that.

2. Ideal Photography Client Consideration

Tailor your photography pricing to your ideal client's financial capacity. Going for premium pricing when your target audience has limited disposable income may not be the best move.

3. Your Photography Brand Message and Differentiation

The more unique your services, your work or your personal style, the more you can charge. Your pricing should reflect the distinctiveness that matters to your ideal photography client.

4. Photography Client Experience

Your photography pricing should align with the client experience you provide. Higher touch and exceptional photography service allow for a premium price tag.

5. Your Photography Business Costs and Cost of Goods

Consider the practicalities. Your photography pricing needs to cover your business costs and the expenses associated with delivering your products or services.


Take a moment to ponder this and reflect on where your instincts guide you after reading these five points. Where do you intuitively believe your photography business position should be within the pricing spectrum of your region? Consider the scope of your service area—whether it's local or quite wide—and tailor your positioning accordingly.

Now, I know you've checked out other photographers in your area and have a reasonable idea of what they are charging. What you really need to be doing is checking them out thoroughly. Getting a good feel for what they're charging, but also a good feel for the level of service for their differentiation for the people they're serving. Think about where you belong in this.

How to Choose Your Photography Price Position

1. The Cheapest Photographer in Your Area

While it's an option, it comes with a caution. You are very likely going to attract price shoppers, and you will be chosen not because they want to only work with you as their photographer, but because they are making a decision based on price. It's not a great place to be. But if you're really thinking about being the cheapest, quick and efficient workflows, reduced services, less choice and lean business costs are crucial for your success as a photographer.

2. Pricing Your Photography Services Slightly BELOW Average

If you have decided that you want to be a bit cheaper than the average, that's usually because you are going to deliver a more basic, but still great photography service. You can have a basic service and a basic client experience and they can still be great. It just means that there might be a bit more automation in your process and not quite as much personal touch points. Aiming to be slightly below average priced photographer also requires strict time management and lower business costs.

This is a good photography price position for you if you haven't worked with many clients or you lack confidence but you're working on it.

3. Pricing Your Photography Services Slightly ABOVE Average

Positioning yourself slightly above average targets photography clients seeking a balance between quality and affordability. Standing out in a crowded market and building lots of trust and connection with people becomes essential.

This is for you if you know why your ideal photography client is going to choose YOU. You know that they are looking for certain things that you do really well. Also, you know that the experience that you’re providing or that you're aiming to provide is perfect for them. It's tailored to this person.

Once you have worked with enough people to know who is choosing you and why, and you're happy with them, then this is the photography price positioning you should be moving up to.

4. Positioning Your Photography Business as Luxury/Premium

If you're going for premium photography pricing, you might as well go right to the top because those kinds of clients often are looking for who's a highest priced photographer. They don't care if there's a £100 difference between you and another photographer.

When you're aiming for a luxury or boutique photography brand, it's all about the details. Your website must have a high-end feel. Consider outsourcing to ensure your brand reaches top-notch status. For the highest photography price positioning, your client experience should be exceptional - think high touch, numerous touch points and delightful surprises throughout. When that client ends their experience they should be literally blown away!

Your ideal photography client, whether on social media or subscribed to your emails, should anticipate premium prices that align with the quality they’re looking for. While they don't need to be wealthy, they should have the means to afford your photography services, even if they need to save up for it. And of course, your images and products must consistently deliver top-tier quality.

This photography pricing positioning is ideal once you've gained confidence in your service, brand, expertise and skills.

Why Photographers Need to Avoid the ‘Messy Middle’ When it Comes to Pricing

Now, I didn't mention average photography pricing. The ‘messy middle’, as you might have heard it referred to, is a super crowded place to be. Flourishing in the 'messy middle' demands significant effort to stand out as a photographer. You don’t want to be in that position at all. Consider pricing your photography slightly above average to avoid intense competition.

Flexibility and Growth in Your Photography Business Pricing Strategy

There is nothing more paralysing than choosing a price position in the photography marketplace that you are not ready for. Unfortunately, too often, I hear from photographers who've worked with coaches, mentors or thrown down some serious cash, thinking they can skyrocket their photography prices straight to the top. Trouble is, it often happens way too soon, before they've got the confidence, experience or maybe even the skills to handle it.

You're better off working your way up there, not diving in headfirst until you're ready. You're never going to be totally ready, but if you feel like you’re kind of ready, a bit scared but excited, that's when you should be going for that.

So what is your price positioning going to be?

Don’t get stuck overthinking. Remember that your photography pricing strategy can change and it can grow with you. Regularly assess and adjust based on your growth and confidence levels, and always focus on profit, not price.

2. What do You Need to Charge for Your Photography Services to Make Enough Profit?

When it comes to running a photography business, understanding your Cost of Doing Business (CODB) is crucial. In this part, we'll break down the process of determining your CODB, including your salary and timings. So let’s work out what you need to charge for your photography services in order to make enough profit for your time spent.
Image titled: work out what to charge for your photography services

To Get Started with Numbers, You Need a Photography Pricing Calculator

Before you proceed, grab yourself this free photography pricing calculator. Whether you use it now or later, it will be your best companion throughout this process.

To kick things off, let's delve into the actual numbers that will shape your photography pricing strategy. We need to make sure that your numbers allow you to achieve this price positioning that you're choosing. Once you have your pricing calculator in front of you, remind yourself of the price positioning you envision for your photography business. Consider potential changes to your photography client experience and costs based on this positioning.

If you can’t fill in everything in this calculator right away, I recommend setting aside some dedicated time for this exercise so that you can have all your photography business figures in front of you.

Remember, don’t overthink and don't worry if you don't have the exact numbers. A ballpark figure is going to work and you can refine the numbers later. In fact, you're going to be revisiting this photography pricing calculator every year because things change. My advice is if you don't know the exact number to put in, slightly overestimate it rather than underestimate it.

How to Calculate Your Work Hours as a Photographer

Start by determining how many hours you can commit to your photography business each week. It’s important to be realistic. I've seen so many photographers overestimate this. Make sure you give yourself plenty of time to spend with family, friends and doing the things that you love to do. If you don't build that in you're going to end up burning out, being miserable and closing your business.

So put a figure into the first blue box and the calculator is going to work out how many hours that is per month for you. Pink cells fill in on their own. Here’s an example:
Photography Pricing Calculator - calculating work hours example

Factoring in Time Off from Your Photography Business

Next, you need to consider the weeks per year you plan to take off for holidays, travel and unforeseen circumstances. The calculator will automatically adjust, providing a monthly breakdown of available working hours for your photography business. Again, be realistic. If you're not putting at least 5 or 6 weeks in there, you should be questioning that, for sure.

Allocating Time for Marketing Your Photography Services

This is the part that so many photographers forget to do. Marketing your photography business is sacred. It has to be protected. It has to be prioritised or you will have no clients to serve.

Aim for at least 10 hours per month which works out around 30 minutes each weekday. That’s enough if you're part time photographer or if you're pretty established photographer in your area and you get a decent amount of leads and bookings from your photography business. If that's not the case, aim higher. I'm going to encourage you to aim to allocate 20 hours for marketing your photography business.

After accounting for time off and marketing, the calculator will reveal the hours available for client work, like in the example below. This is a crucial metric to guide your photography pricing strategy.
Photography Pricing Calculator - allocating time for marketing example

How to Calculate Your Cost of Doing Business (CODB) as a Photographer (and Adapt to Your Price Positioning)

Now it’s time to move to the CODB section and fill in the figures for various photography business expenses. Be really thorough and add every single cost, even costs that don't actually exist yet. For example, if you plan to do some training in the year, include it, or if you haven't upgraded your camera body yet, but you really need to, you have to include that in your costs.

You have to bear in mind the photography price positioning you have chosen. If you're aiming for below average pricing, you need to be very careful with your photography business costs. This is a good opportunity to look at what you can cut down. Can something wait till next year? Don't overthink it. An approximate figure is going to do fine and always round up rather than round it down.

After everything is filled out, you should see that your yearly and monthly cost of doing business has been auto filled in the pink cells. This figure is invaluable in setting a foundation for your photography pricing strategy.
Photography Pricing Calculator - calculating monthly cost of doing business example

How to Determine Your Desired Monthly Salary as a Professional Photographer

Think carefully about what that desired monthly salary is. Again, this is going to be completely unique to you. Take into consideration the price positioning but remember, you can still be really profitable regardless of your position as a photographer in the marketplace when you're clever with your numbers. Don’t forget to include tax!

So what do you want to earn from your photography business at the moment? Consider the hours that you're putting in. If you have a family or a really amazing hobby that you're passionate about, think what's worth it to take you away from these things and the people that you love? The number should make you feel slightly uncomfortable, not terrified, but a bit out of your comfort zone. Make sure you're happy with that number before you move on.

What Do You Need to Charge for Your Photography Services?

Now the calculator will generate all the key metrics, such as your hourly rate, what your photography business needs to bring in every single month, and the minimum amount needed per hour of client work (a very important number!). That's going to help you price any photography service you offer.

From now on, if you need to work out what to charge as a photographer for a new service or a special offer, mini sessions or a one off quote, go back to page two of this calculator, plug it all in and it's going to tell you exactly what to charge for your photography.
Photography Pricing Calculator - calculating what to charge per hour



How to Calculate Minimum Average Spend for Your Photography Business

Now it’s time to fill out the details in page 2 for each of your photography services. Decide how much time you feel you will realistically need to spend on each client on average. Tailor the time spent based on your photography price positioning. Be honest about the time required, balancing efficiency with the quality of service. I’m using wedding photography as an example below, but it's going to be different for everyone depending on who you are and how you work. Again, don’t overthink and ignore the parts that don't apply to you.
Photography Pricing Calculator - Calculate Minimum Average Spend for Your Photography Business example
Once you're done, you're going to see the minimum average spend needed from each photography client in order to meet your salary goals. Of course, some clients are going to spend less and some are going to spend more, but as long as the average works out around this amount, you're going to achieve the salary you want.

What if Your Minimum Average Spend Doesn't Align with Your Desired Photography Price Positioning?

If that number seems too low, that's easy. Just add some money to the figure. Remember, this is a guide. It's not saying you must choose this price.

If your minimum average spend it too high where you’re looking at what you need to earn per client and feeling that that’s way too much, or you’re even horrified, don’t panic. Trim down your time and costs, simplify your services, automate where you can. If that's still not enough, reconsider your photography price position. Maybe you aimed a tad too high. Adjust and find your sweet spot.

Remember, this minimum spend doesn't include product costs, so factor those in separately. Stay flexible, add some wiggle room (around 10% extra) for surprises or special offers.

Understanding your Cost of Doing Business is an ongoing process for photographers. Regularly revisit and refine your pricing strategy to align with the changes of your photography business. Remember, this knowledge helps you to make informed decisions and positions your photography business for a long term success.

3. How to Decide on The Right Pricing Model for YOUR Photography Business

There's no right answer when it comes to choosing a pricing model for your photography business. It's okay to experiment and be open to change. Don't feel tied to a pricing model that doesn't fit. Many photographers stress about sticking with their initial choice, but the truth is, it's perfectly fine to test different models until you find the one that suits you best.

Remember, no one is scrutinising your choices except you. If you need to adjust your pricing structure, go for it. Be prepared with a response if someone asks, but the likelihood is low. After all, it's your business and finding the right pricing model is crucial for your success.
Image titled: choose the right pricing model for your photography business

The Most Common Pricing Models that Photographers Use

Let's look at the most effective pricing models for various photographer types, understand how they work, delve into examples and discover how to apply the minimum average spend to each pricing model.

Is it possible to have different pricing models for your photography services?

Absolutely, and in fact, you should. Different services naturally align with different pricing models. If your brand photography pricing model differs from your family photography pricing model, there's no need to worry. It's entirely appropriate since these are distinct services catering to people in different mindsets.

1. The All-Inclusive Photography Package Model

Image outlining the main features of the All-Inclusive Photography Pricing Model
This is when the client chooses up front from the packages, which will include the time shooting and a set of images and potentially other products. Typically, there are three packages to choose from with the middle one being the one that the photographer most wants to sell.

The client either pays up front or in installments. It's completely up to you whether you want to give the client the opportunity to then upgrade or purchase extras. This is a very common pricing model for wedding, event and brand photographers.

Be very careful with using this model if you're a family, newborn, maternity, pet or boudoir photographer. I know some of you might be using it and sometimes it works. But bear in mind, it is such an emotional purchase. Clients don't really know how many of those images they’re going to want until they see them.

However if you're choosing the all-inclusive photography pricing package for family, newborn, boudoir or pets photography services, make sure you make it super easy and very enticing for your clients to upgrade after they see their photographs.

How to apply the minimum average spend to the All-Inclusive Photography Pricing model

  • Ideally, you want to use your minimum average spend to price your most popular photography package - the ‘no-brainer’ package (make sure it is a no-brainer).
  • Remember to add cost of goods and 10% wiggle room to this.
  • Some will obviously spend less and some more!
Here's an example of an All-Inclusive Photography Package for a wedding photographer:
An example of an all- inclusive package model for wedding photographers
Here we’re using price anchor psychology. We set a low price anchor, prompting people to view it and think, "Oh, that's affordable." Then, there's the high price anchor that evokes reactions like, "Wow, that's pricey!" This strategic contrast makes the middle option exceptionally enticing. And we give these photography packages appealing names too.

Here's the All-Inclucive Pricing Model example for brand photographers:
An example of all-inclusive package model for brand photographers



The pros & cons for the all-inclusive photography package model

PROS

  • Simple for client and photographer
  • With good price anchoring (check the previous examples) you can reliably sell the photography package you want to sell most of the time, meaning you can forecast your earnings reasonably accurately
  • It’s familiar for clients (especially wedding couples)
  • You can create packages to suit the way you love to work and what your clients love to buy
  • Easier and softer sales process because it’s a one-time purchase
  • Slicker workflow

CONS

  • Clients may try to negotiate if there are items in the package they don’t want/need
  • Family/boudoir/pet photography clients have NOT seen their images so they’re less likely to spend big upfront
  • More potential for complaints after image delivery
  • Some portrait clients will be hesitant to pay in full ahead of the shoot
  • Most photography clients will stick to the package and not spend more (spend ceiling)

2. Flat Rate Photography Pricing Model

Image outlining the main characteristics of the Flat Rate Photography Pricing Model
This is when the photographer sets a rate for their shooting time, and it includes the selected images from that shoot. With the flat-rate photography pricing model, you can include optional add-ons. You can keep it straightforward with an hourly rate, clearly stating the minimum hours for hire, which may vary, for example, eight hours on weekends and four hours on weekdays if you're a wedding photographer.

Alternatively, some photographers go for a full-day or half-day rate. I prefer the simplicity of an hourly rate with a minimum required hours specification. When quoting, gather as much information as possible about the job, estimate the shooting hours needed and provide a quote based on your hourly rate, considering extras like additional travel and accommodation costs.

It's definitely a less common pricing model for portrait photographers, however it can work, especially if they love to create bespoke experiences and bespoke products for their clients.

It's important to note that the hourly rate is not just the time you spend taking photographs, it's the time you spend editing the selected images you captured during that shoot as well. Additionally, factor in any other time devoted to client related activities, such as consultations, emails and administrative tasks.

If the client wants to purchase anything extra afterwards, they absolutely can, but this pricing model is not focused on upselling. It's created for sheer simplicity and it can work for any genre as long as you have a minimum number of hours that you will work for. It can be beautifully simple.

How to apply the minimum average spend to the Flat Rate Photography Pricing model

The pros & cons for the Flat Rate Photography Package model

PROS

  • Simplicity for everyone
  • Predictable earnings
  • Clarity for the client - they know where they stand
  • Everyone gets the same
  • Hardly any selling for the photographer

CONS

  • Potential for higher sales is limited
  • Portrait clients may be hesitant to pay in full ahead of the shoot

3. Session + A La Carte Photography Pricing Model

Image outlining the main characteristics of the Session + A La Carte Photography Pricing Model
This is one of the most popular photography pricing models and work very well for portrait photographers: families, newborns, pets, boudoir, maternity.

Clients pay upfront for the session and then choose items individually from your price list once the images are ready. There are no predefined packages; it's a one-by-one selection. You can set a minimum order for digital images or prints if you prefer. A la carte often involves in-person sales (IPS), which is what I highly recommend for this model.

This pricing suits confident, sales-oriented photographers or those with a dedicated salesperson. It's ideal for guiding photography clients in-person to choose images and products. A la carte allows clients to add products without a spending limit, making it perfect for those who excel in sales. However, it may not be suitable for beginners or those still establishing themselves. Remember, it does require a solid foundation in sales skills and confidence.

Here's a Session + a La Carte pricing model example for portrait photographers:
An example of session + a la carte pricing model for portrait photographers
I prefer having a session fee for models like this, and you can include print credit if you wish. Keep the a la carte price list simple; avoid unnecessary complexity. If it doesn't fit on one page, it's likely too complicated. While you can showcase product images on a separate page or client guide, the pricing details should be concise and easily digestible on a single page.

How to apply the minimum average spend to the session + A La Carte Photography Pricing model

  • Set an appropriate upfront fee (perhaps add some print credit) and then make it very hard for clients to spend less than the minimum you need
  • This takes some experience and testing - it’s not going to be something you get right first time without knowing what your clients typically buy and spend

The pros & cons for the Session + A La Carte Photography Package model

PROS

  • It’s bespoke - clients can purchase exactly what they want
  • The entry point price is often lower, giving clients less budget anxiety
  • It’s a very simple, initial purchase decision for the client
  • Purchase decisions are split, making it more likely that they spend more on their photographs afterwards
  • Clients spend more when they’ve just viewed their gorgeous images
  • Clients spend more when they’ve been able to get to know, like and trust you

CONS

4. Session + Package Photography Pricing Model

Image outlining the main features of the Session + Package Photography Pricing Model
Again, this pricing model works best for portrait photographers. In a Session + Package Model, clients pay upfront for their photography session and choose from carefully created packages (or collections) after viewing their images, leading to an emotional therefore higher spending.

It's suitable for both online galleries and in-person sales (IPS) and it’s a good model for photographers who are looking for that slicker, simpler client workflow. You can tailor your photography packages with prints, digitals, wall art or albums, but it may not suit photographers passionate about creating bespoke offerings for their clients. For them, a flat rate model or an a la carte price list might work better.

How to apply the minimum average spend to the session + package model

  • Ideally, you want to use your MAS to price your middle package
  • Add cost of goods and 10% wiggle room
  • Some clients will obviously spend less and some more!
Shoot + Package Pricing Model - Portrait Photography Example A:
An example of a shoot + package pricing model for portrait photographers
This pricing model is ideal for photographers aiming to establish themselves and attract more clients. It focuses on digital images and prints, offering tiered packages with increasing benefits. Clients can choose from packages based on their needs and budget, with options for session fees and print credits. The top package is the most appealing by offering all edited images. It's designed for efficiency, automation and profitability, particularly when tailored to individual business needs and supported by effective sales strategies.
Shoot + Package Pricing Model - Portrait Photography Example B:
An example of session + package pricing model for portrait photographers (2)
This model is a step up for photographers already comfortable with their current pricing structure and eager to introduce products into their offerings. By adding a signature product to each package, clients are enticed to upgrade for a reduced price on the featured item. Whether it's a framed storyboard, a luxurious album or a gorgeous folio box, it should be showcased during sessions and presented in online galleries to enhance client experience and drive sales.
Shoot + Package Pricing Model - Portrait Photography Example C:
3rd example of a shoot + package pricing model for portrait photographers
This package is ideal for photographers who prefer in-person sales and want to offer a variety of products to their clients. Here we have a session fee alongside a curated selection of digital images and a stand out product included in the middle package. By strategically anchoring prices, clients are guided towards the desired option during their emotional reaction to their images. The focus is on the middle package, designed to maximise profitability and ease of delivery for the photographer.
So as you can see, we're putting a ceiling on our prices with these types of models. If you don't want a ceiling, you have to go for a la carte photography pricing.

But if you don't mind having a ceiling on what you can earn for a while, because that's the phase you're in then just make sure that the ceiling is absolutely delightful for you.

The pros & cons for the Session + Package Photography Pricing Model

PROS

  • Less chance for analysis paralysis
  • You can create packages to suit the way you love to work and what your clients love to buy
  • Less selling for the photographer - online galleries can be used if you wish
  • The entry point price (session fee) is often lower, giving clients less budget anxiety
  • It’s a very simple, initial purchase decision for the client
  • Purchase decisions are split, making it more likely that they spend more on their photographs afterwards
  • Clients spend more when they’ve just viewed their gorgeous images
  • Clients spend more when they’ve been able to get to know, like and trust you
  • With good price anchoring you can reliably sell the package you want to sell most of the time, meaning you can forecast your earnings reasonably accurately
  • Slicker, simpler workflow

CONS

  • No tailored purchases
  • Less choice for fussier clients
  • Clients may try to negotiate if there are items in the package they don’t want/need
  • Most clients will stick to the package and not spend more (spend ceiling)

5. Session + Hybrid Photography Pricing Model

Image outlining the main characteristics of the Session + Hybrid Photography Pricing Model
This photography pricing model integrates elements of both package and a la carte, offering your clients the flexibility to choose between pre-packaged options or individual items. A straightforward a la carte price list showcases premium prices for each product, encouraging clients to consider package deals for savings and convenience. Packages are strategically designed based on client preferences and profitability with clear incentives for clients to opt for bundled offerings.

The Session + Hybrid model makes package option more appealing to your photography clients. Very few clients will opt for a la carte purchases. The balance between packages and a la carte options caters to clients' varied preferences while maintaining profitability for you. This photography pricing model is best suited for in-person sales, however it can also be adapted for online sales with a focus on simplicity and product visibility. It's a great model for photographers who don't want that full on a la carte selling experience, but they also don't want to be too rigid with their packages.

How to apply the minimum average spend to the session + hybrid photography pricing model

  • Ideally you want to use your MAS to price your middle package 
  • Add cost of goods and 10% wiggle room
  • Some will obviously spend less and some more
Session + Hybrid Model - Portrait Photography Pricing Example:
An example of a session + hybrid pricing model for portrait photographers



The pros & cons for the Session + Hybrid Photography Pricing Model

PROS

  • Less chance for analysis paralysis
  • You can create packages to suit the way you love to work and what your clients love to buy
  • Less selling for the photographer - online galleries can be used if you wish
  • The entry point price (session fee) is often lower, giving clients less budget anxiety
  • It’s a very simple, initial purchase decision for the client
  • Purchase decisions are split, making it more likely that they spend more on their photographs afterwards
  • Clients spend more when they’ve just viewed their gorgeous images
  • Clients spend more when they’ve been able to get to know, like and trust you
  • With good price anchoring you can reliably sell the package you want to sell most of the time, meaning you can forecast your earnings reasonably accurately
  • Clients see the amazing savings they can make when they opt for a package
  • Slicker, simpler workflow

CONS

  • No tailored purchases
  • Less choice for fussier clients
  • Clients may try to negotiate if there are items in the package they don’t want/need
  • Most clients will stick to the package and not spend more (spend ceiling)


If you’re still reading this, you’re amazing (you're also a perfect fit for my membership)! This is the work that takes you closer to a profitable photography business.

Spend the time, give it the effort and enjoy the clarity this work is going to bring when it comes to pricing your photography products and services! If you haven’t yet, make sure you download and keep this pricing calculator handy for when you need to revisit your prices again.
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