HOW WOULD IT FEEL TO FULLY BOOK YOUR PHOTOGRAPHY BUSINESS WITH ONE GREAT MARKETING CAMPAIGN EACH QUARTER?
Free Online Masterclass for Photographers
Julie Christie - The Photographer's Voice
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learn the 8 steps to planning, creating and implementing one diary-filling marketing campaign each quarter
(without resorting to back-to-back model calls and competitions!)
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TO GET MORE PHOTOGRAPHY LEADS & BOOKINGS YOU NEED MORE EYES ON YOUR BUSINESS
It's simple mathematics! More visibility = more leads & bookings (assuming you’re great at what you do - which you are, right?)
But haphazard, pot-luck marketing won’t get you more eyes on your photography business.
Visibility is strategic. It’s about building a buzz around you and your brand and taking the right members of your audience on a journey towards realising they must work with you (and no one else will do).
Whilst you’re trying to grow your photography business and audience, you need a few periods of mega-visibility each year to reach new potential clients and achieve the goals you set for yourself.
In other words - marketing campaigns!
When you plan, create and implement a strategic sequence of marketing steps to promote something very specific in your photography business - you’ll be unmissable to your ideal client during that campaign.
I know what you might be thinking though…
Myth #1: Marketing campaigns for photographers basically consists of running back-to-back model calls and ‘competitions’
Truth: Marketing campaigns don’t have to have any ‘special offer’ or ‘freebie’ attached to them whatsoever. Some of the best marketing campaigns lead people to full price offerings
Myth #2: Marketing ‘campaigns’ won’t work for you because you're a specialist photographer with only one service to promote
Truth: There are so many different, epic ways to sell just ONE thing. Mixing it up across the year will keep your marketing from stagnating and I'll show you how
Myth #3: You're a multi-service photographer so you need leads and bookings for all of them - a specific marketing campaign won’t work for you
Truth: Done well, a marketing campaign aimed at booking out one of your photography services, will increase visibility and leads across all of your services
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READY TO TRANSFORM YOUR MARKETING APPROACH?
What you’ll learn:
How to plan amazing marketing campaigns for your photography business that book you up (and why you only need a handful of them across the year)
The magic ingredients your marketing campaign needs in order to build a buzz and attract exactly the clients you want to work with (and why a marketing campaign does not have to mean a 'deal')
How marketing campaigns dramatically increase your online engagement and grow your audience (without you having to show up online every single day)
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